In a highly competitive and ever-changing industry such as the pharmaceutical industry, having innovative marketing strategies has become essential for the success and growth of brands in the sector.
Pharmaceuticals should take advantage of medical marketing so new clients know about their products. Know the challenges of the sector.
For the second time, igloolab is recognized as the Health agency of the year according to the TopFICE ranking. Learn more about this recognition.
Pharmaceutical marketing has built bridges to attract, teach and retain its audience. A goal that all laboratories seek.
Gamification is an activity that generates strong engagement in hybrid events made for the medical and pharmaceutical sector. Find out why.
Augmented Reality mixes the virtual and real world creating interactions to create experiences that reach a higher level.
In the medical and pharmaceutical industry, augmented reality has taken knowledge beyond the traditional way. Learn about its evolution
Digital innovation in the pharmaceutical industry has marked a milestone in the way this sector relates to its customers.
A hybrid event allows events to take place in the physical location of choice while hosting a virtual audience from around the world. Learn why this is a growing trend.