Pharmaceuticals should take advantage of medical marketing so new clients know about their products. Know the challenges of the sector.
We are the Health Agency of 2022 in Colombia
For the second time, igloolab is recognized as the Health agency of the year according to the TopFICE ranking. Learn more about this recognition.
Pharmaceutical marketing: why is it important?
Pharmaceutical marketing has built bridges to attract, teach and retain its audience. A goal that all laboratories seek.
Gamification in educational medicine
Gamification is an activity that generates strong engagement in hybrid events made for the medical and pharmaceutical sector. Find out why.
Augmented Reality: What is it for?
Augmented Reality mixes the virtual and real world creating interactions to create experiences that reach a higher level.
Augmented reality in medicine
In the medical and pharmaceutical industry, augmented reality has taken knowledge beyond the traditional way. Learn about its evolution
Match Zone wins another international distinction
Match Zone, a controversial medical format created by igloolab received an award at the WINA Festival. Learn more about this award.
Digital innovation in the pharmaceutical industry
Digital innovation in the pharmaceutical industry has marked a milestone in the way this sector relates to its customers.
What are hybrid events?
A hybrid event allows events to take place in the physical location of choice while hosting a virtual audience from around the world. Learn why this is a growing trend.
Importance of virtual education
Virtual education has gained importance from the change in social dynamics. Learn how it is used in the pharmaceutical sector.