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The need to bring down physical barriers and be able to expand the reach of strategies, messages and information, has encouraged multiple industries to take giant steps towards the use of new technologies to consider other options when making virtual events.
Digital tools have increasingly gained more ground in the planning and implementation of these activities which ensure a higher interaction between the audience and content shared through these tools.
At Igloolab, we offer a complete portfolio of services, with disruptive formats, that ensure truly unforgettable experiences for our users, achieve a higher reach at a better cost-benefit ratio for our clients.
Brand or product launches, virtual marketing booths, the publication of research advances, meetings, conferences, symposiums, discussion panels and content repositories are some of the digital events that you can make with the help of our sales and creative team.
Our experience and growth as strategic allies for our clients has been influenced by years of research on international markets, scientific communities and recognized laboratories, allowing us to establish a complete portfolio of disruptive formats that mix the digital and physical worlds.
At Igloolab, we take the risk of doing different over traditional webinars to allow the healthcare professionals to engage with the content and not limit their participation at debates. That’s why, we created a solutions suite that makes it easier to reach the audience even if they are located in different places.
It is really important to stand out in the pharmaceutical industry. The healthcare professionals we address with our strategies are constantly overwhelmed by similar information, which is often not properly shared in order to prove its contribution to knowledge management.
Hybrid events are setting up the opportunity to put into practice those tools that assistants may find appealing, whether they are physically at the event or online.
As for the virtual audience, it’s really important to point out that the experience cannot only be about seeing streaming a conference, it is necessary to have an online events platform that supports the use of audiovisual tools and allows them to do more than just ask questions.
Our Econgress Platform brings these activities to a higher level, which provides impressive sensory experiences and allows the users to have easy access to the information to keep updating their knowledge.
It also offers the possibility of setting up an interactive system in which the user can participate, whether it be physically or virtually on the event, making the engagement with the elements easier without leaving behind the importance of the coherence of the message, regardless of the channel being used.
It also provides the option to gather essential data about the audiences such as personal interests, interactions, the time they spent connected, whether they got the information or not, if they recommended it and how they ranked it.
Our Econgress Platform is without a doubt the best option for those who want to innovate their strategies and open efficient communication channels for their audiences.
When we talk about phygital tools we refer to putting together elements of the digital and physical world to provide the audience a multichannel experience. This trend, applied to hybrid or virtual events, includes formats and interactive systems where the user is able to participate without feeling restricted by being online or physically in the event.
As strategic partners, at Igloolab we have successfully mixed creativity and innovation with relational processes which come off as multisensorial reactions.
Nowadays, one could say that for the public it's not enough to just see the content, they also want to ‘feel’ it. It means that the audience's requirements increase day by day and for this reason, The experience not only must 'feel' real but also 'be' real.
Even though the relevance of storytelling for efficiently engaging with our audience has been proved, adding an immersion component will ensure a better client acquisition and loyalty.
Why not include a Holostreaming, Holodisplay, augmented or virtual reality experience in our event? All of these resources represent a different way of having access to content, with a greater impact.
Including multi-device interactions capable of stepping out-of-the-box such as webinars, conferences, meetings or congresses helps connect the speaker’s experience with user’s actions which turns the receiver into an active asset to content and knowledge.
This tool connects cell phones and display devices with each other to make polls, feedback sessions, take part in games and all kinds of real-time interactions.
Another advantage of phygital experiences is the addition of gamification components that create challenges and lead to achievements reached by the event assistants, whether it be online or physically at the event.
All of these components join the resources our Econgress Platform offers, which are focused on creating a space for knowledge management where users live a memorable experience by having access to content and information they can carry anywhere with them.
Create an innovative portfolio using multiple formats and digital tools