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Considering that the shelf life of patents within the pharmaceutical industry is relatively short, constant training on the characteristics and benefits of new molecules is necessary for both sales personnel and healthcare professionals.
Traditional training tends to make these processes slow because it is subject to factors of time, location, and the availability of the face-to-face instructor. Thanks to e-learning, the pharmaceutical industry has taken an important step in disseminating information on the advances of science and the results of research with greater effectiveness thereby guaranteeing total efficiency. This type of platform offers benefits that up until now, were unattainable.
Moving from the need for face-to-face learning to the ease of virtuality has made health professionals aware of new findings and studies with limited disruptions to their daily schedules.
Elearning proposes a new knowledge management scheme. A quality digital course is much more than a sequence of slides; as we have seen, numerous formats can be integrated, hosted on a single site, available to be used at any time, and implementing the device chosen by the user.
In this way, our platform allows you to develop masterclasses, courses, symposia, and diplomas, among other remote education formats that the targeted audience.
At Igloolab, we have created different services based on gamification for knowledge management. In the case of our learning, we seek to encourage users’ participation with games and interactive tools such as forms, surveys, and clinical cases. We unlock the possibility of evaluating the audience’s progress to validate the learning of the topics studied.
This scheme, adapted to the pharmaceutical sector in a much more specialized manner, has managed to connect hundreds of doctors located in various parts of the world simultaneously. It opens the doors to those who wish to expand their knowledge and share experiences with other professionals and of course, to the industry.
At Igloolab, we have created different services based on gamification for knowledge management. In the case of our learning, we seek to encourage users’ participation with games and interactive tools such as forms, surveys, and clinical cases. We unlock the possibility of evaluating the audience’s progress to validate the learning of the topics studied.
This scheme, adapted to the pharmaceutical sector in a much more specialized manner, has managed to connect hundreds of doctors located in various parts of the world simultaneously. It opens the doors to those who wish to expand their knowledge and share experiences with other professionals and of course, to the industry.
As experts in pharmaceutical marketing, we have focused on identifying the characteristics of our audiences, their lifestyle, and precisely which formats and experiences generate greater engagement.
In the case of our Elearning, we managed to create a platform with user-friendly contents hierarchized for easier access. The courses, modules, evaluations, clinical cases, and other resources used on the site are designed so that users achieve their objectives in the development of each topic. The information is delivered concretely and with total clarity.
Have you ever wondered if the way you are streaming content to your audience is effective? In recent years, the pharmaceutical industry has evolved rapidly, leaving behind linear narratives to use dynamic formats, which facilitate a constant interaction between users and speakers and, in turn, deliver the most current information in the desired space.
Previously, topics of significant importance such as pathologies, specific treatments, or clinical cases were treated in keynote talks where communication was primarily unidirectional, and the public’s feedback was limited. Today, content is presented as a storytelling of strategies designed for greater impact.
In this way, Elearning links a different discourse in which experiential data play a fundamental role. It increases the identity and closeness of the public with the topics treated in the other modules.
Humanizing a scientific process, narrating a real situation, undoubtedly favors an accurate reception of the messages we wish to transmit.
In this way, Elearning links a different discourse in which experiential data play a fundamental role. It increases the identity and closeness of the public with the topics treated in the other modules.
Train your users with a robust training platform.
Create an innovative portfolio using multiple formats and digital tools.
Cali, Colombia
Address: Avenue 5N #37a 23
Phone: +57 317 440 3910
e-mail: contacto@igloolab.co
Bogotá, Colombia
Address: Carrera 11B #99 – 25
Phone: +57 317 440 3910
e-mail: contacto@igloolab.co
Miami, Florida
Phone: +1 786 461 8659
e-mail: sebas@igloolab.us
Atlanta, Georgia
Phone: +1 404 698 7071
e-mail: zulu@igloolab.us
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