Create growth marketing strategies in the pharmaceutical sector for healthcare professionals, visitors, laboratories, or patients that increase your results.
igloolab is the pioneer in omnichannel marketing for the pharmaceutical industry in Colombia. Our focus is on continuous updating and innovation to provide solutions to the pharmaceutical industry, aligned with what is happening in the international market and its trends.
The set of strategies and tactics to promote products and services of the different brands in this sector, respecting the guidelines of national and international regulatory frameworks, is what we call pharmaceutical marketing, which, when applied correctly, will guarantee a highly positive impact on all the audiences, which are increasingly demanding when it comes to establishing a connection with a brand.
Over a decade, we have changed communication models to involve digital tools and engagement measurement in physical scenarios, improving daily user experience. This has made us pioneers in phygital experiences for the pharmaceutical industry in Colombia.
We are a pharmaceutical marketing company with a history and developmentas strategic allies of our clients have been marked by years of research and study of international markets, scientific societies, and renowned laboratories, allowing us to consolidate a complete portfolio to meet all the needs in omnichannel marketing.
According to what is happening in the international market and its trends, our focus is on constant updating and innovation to provide solutions to the pharmaceutical industry.
Now, at igloolab, we talk about marketing customization for pharmaceuticals, where we build a whole communicational universe around much more specific audiences, with channels tailored in detail for each specialty.
Pharmaceutical marketing is the heart of igloolab. We are not only a digital communication and omnichannel communication company for the pharmaceutical industry, but we go far beyond the conventional service tactics offered by most agencies, and we put special effort into the strategies we devise, becoming an ally for our clients.
Beyond commercial or entertainment purposes, the use of technology and its advances have reached an impact that extends even to the care of human life. Currently, Virtual Reality is a vital part of medicine, pharmaceuticals, and scientific research studies.
For the pharmaceutical industry, from igloolab, we find in this tool the best way to manage knowledge, ensuring full interactivity and high levels of engagement.
We generate portable digital content, sending information to health professionals through pieces that represent a saving in resources and generate a whole experience around any product. Note how the active ingredient works in the human body, know its benefits, and use it easily and practically.
In this way, we illustrate organic processes, where research, science, and creativity come together, resulting in a universe of easily assimilated information.
Based on experience, in igloolab, we have managed to mix innovation with relational processes, which result in multisensory reactions.
Currently, we would think that the public is not enough to see and feel. However, based on the post-covid "new normal," every experience must not only "feel" real but "be" truly real.
This is another of the phygital trends that are revolutionizing digital marketing: Multisensory experiences, which integrate with different ways high-tech formats to provide a superior digital experience.
This can be achieved by adding other elements such as proximity sensors, electronic push buttons, smell devices, haptic controls, among others, to make innovative mixes, creating new experiences to connect with the public. In addition, we can implement Multidevice Interactions, which go beyond the conventional webinars, conferences, forums, or congresses and allow connecting the exhibitor's experience with the user's actions, turning the receiver into an active subject in front of the contents and knowledge.
Pharmaceutical digital marketing comes hand in hand with CME - Continuing Medical Education - defined as the set of activities that allow health professionals to update their knowledge and train them to perform their activities, making the model change ultimately.
The traditional scheme is no longer used, but digital tools with virtual scenarios that implement the so-called omnichannel, where several communication channels are activated to reach the target audience.Pharmaceutical digital marketing comes hand in hand with CME - Continuing Medical Education - defined as the set of activities that allow health professionals to update their knowledge and train them to perform their activities, making the model change ultimately. The traditional scheme is no longer used, but digital tools with virtual scenarios that implement the so-called omnichannel, where several communication channels are activated to reach the target audience. E-mailing, landing pages aimed at professionals, e-learning, digital clinical cases, phygital activities, among others, are part of this scheme, complementing the experiences and generating statistical data on the audience's attendance, interests, interactions, time spent connected with the tools and allowing us to know whether or not they received the content if they recommended it and how they rated it. E-mailing, landing pages aimed at professionals, e-learning, digital clinical cases, phygital activities, among others, are part of this scheme, complementing the experiences and generating statistical data on the audience's attendance, interests, interactions, time spent connected with the tools and allowing us to know whether or not they received the content if they recommended it and how they rated it.
In igloolab, we are always looking to make science something consistent. Therefore, we transform scientific and structured topics into dynamic, playful, and entertaining content, easy to understand and that invites you to continue learning.
We have a strategy team that receives the requirements of our clients, and from there, we conceptualize a creative solution that combines technologies to create memorable experiences, whether physical, digital or combined -phygital-.
Under the agile methodology, we make ideas come true with our production teams, who work 'end to end' to have control over the development of the projects and make sure they have a high quality.
We make the perfect synchronization between design and development where we apply techniques in different design, 3D, animation, and video programs such as Adobe and Autodesk; we develop solutions in WordPress and Drupal, we use associated technologies: NodeJS, ReactJS, React Native, HTML, CSS, among others; to build genuinely disruptive products.
A study by Icon Group noted that, globally, the pandemic had caused an unprecedented change in the composition of the promotional mix and that despite being a transitory situation, almost 45% of physicians interviewed in 9 countries stated that they preferred a hybrid model in their future interactions with the pharmaceutical industry.
In this regard, it has become an urgent need to broaden the spectrum of experiences we provide to our customers and be much more efficient in disseminating messages. In the case of igloolab, the secret of effective communication has been the structuring of disruptive digital strategies focused on omnichannel.
Implementing this technique has helped us boost our customers, as it facilitates the cross-channel organization of communication channels and allows them to be present throughout the buying process of their prospects. In addition, the omnichannel model yields data that opens up the possibility of better understanding users' purchasing motives and preferences.
Therefore, making available to our audience different formats to keep them connected to the brands is a challenge of the significant impact that is achieved by expanding the hub of scientific content to other horizons: Podcast, videos, images, PDF, articles, articles, studies, clinical cases, games, surveys and voting, customer persona and advanced data, among others; but always keeping the consistency of the message and strength in the brand.
Thus, the omnichannel strategy represents an advanced scheme, which translates into high-quality standards that increase user loyalty and loyalty levels.
Aware of the current needs of health professionals, who seek to update their knowledge with transparent content that does not lean towards a particular product, but on the contrary, with verifiable facts to demonstrate, for example, the usefulness of a molecule over others, we developed our messages based on collaboration with scientific societies and laboratories, to achieve greater objectivity in the information.
Each strategy, each piece created, has scientific backing and is submitted to the approval of specialists in the field we are working on. In this sense, the main objective is to ensure that the information on each product, molecule, indications, and contraindications, scientific support, among others, is delivered efficiently and clearly.
Let’s remember that, when talking about prescription products, a laboratory cannot directly sell a product to a consumer; therefore, it is essential to give a solid boost for communication to close the purchasing process.
The physician needs to be very clear about the benefits, differences, indications, and scientific backing of a molecule from a laboratory, as this makes it much easier for him to align himself precisely with the pathology of a patient, to prescribe the drug that we are interested in promoting and, in this way, to dispense it to him by a pharmacy clerk.
How to do it?
Indeed, the first contact with the physician is the key to success in digital marketing in the pharmaceutical industry. But how to do it? The answer lies in going beyond the traditional, doing it interactively, with added value in knowledge management, and, of course, generating recall in each of the channels we use.
Healthcare professionals receive information from different laboratories simultaneously about similar molecules, but only those who manage to generate real engagement will ensure that their brand is remembered.
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The Igloolab platform is a robust solution made up of innovative digital tools
that provide memorable experiences for your brand or products.
Train your users with a robust training platform.
Develop virtual, innovative, and interactive events for your users.
Create an innovative portfolio using multiple formats and digital tools.