Phygital
Experiences
We’re implementing new forms of communication with our interactive phygital experiences, seeking synergy between the digital and physical worlds.
Phygital
Experiences
We’re implementing new forms of communication with our interactive phygital experiences, seeking synergy between the digital and physical worlds.
The physical world is increasingly connected to the digital one, causing companies to adopt new technologies, experiences, and channels. This has created phygital experiences, an innovative union that achieves a great level of impact and engagement between stakeholders and brands.
Why implement phygital experiences into your business strategy?
The future will be a hybrid between the physical and the digital, but grounded in the digital!
“The digital is about more than just websites and emails. It’s about creative innovation and relational processes”.
PM Pharma 2021
“It’s about creating experiences and knowing how to measure them in order to optimize our impact”.
PM Pharma 2021
According to recent European studies, it’s estimated that there will be a 67% increase in hybrid strategies in the first quarter of 2022.
Reuters events reference 2021.
“The digital is about more than just websites and emails. It’s about creative innovation and relational processes”.
PM Pharma 2021
“It’s about creating experiences and knowing how to measure them in order to optimize our impact”.
PM Pharma 2021
According to recent European studies, it’s estimated that there will be a 67% increase in hybrid strategies in the first quarter of 2022.
Reuters events reference 2021.
Benefits
Make a bigger impact on your audience.
Generate higher levels of interaction with your brand.
Gain higher levels of brand awareness and recall.
Various interactive tools that help you connect with your audience.
Build creative and innovative formats that outline new paradigms in continuing education.
Take advantage of phygital experiences to establish gamification dynamics.
Benefits
Make a bigger impact on your audience.
Generate higher levels of interaction with your brand.
Gain higher levels of brand awareness and recall.
Various interactive tools that help you connect with your audience.
Build creative and innovative formats that outline new paradigms in continuing education.
Take advantage of phygital experiences to establish gamification dynamics.
Our Phygital Experiences
Holograms
Traditional hologram
A projection enriched with 3D elements. It can be used to improve scenery and background, for brand activation events, and other phygital experiences.
Holodisplay
Holograms projected in 3D with the help of a booth or box, from devices like mobile phones and tablets. Holodisplays work with larger formats, which makes them ideal to use in showrooms. Holodisplays take phygital experiences to another level and make them more powerful.
Holostreaming
Life-sized, floating images of people, either live or pre-recorded. Ideal for speakers who want to make a strong impact and connect with more people through phygital experiences.
Others
Mapping
We use this format to make projections onto physical models, whether they’re organic or have defined structures. This phygital experience allows people to interact with digital content in an unexpected and realistic manner, even allowing users to control what they see.
Interactive wall
We integrate buttons and mapping by using electronic, conductive ink, which allows users to touch the surface and control content animations, therefore achieving a phygital experience that involves direct audience interaction and creates unique memories.
Augmented reality
Augmented reality refers to situations that superimpose graphic content onto the real world. To achieve this, we use devices such as mobile phones and tables in order to add virtual elements into reality. Once users perceive these elements, it turns the situation into a phygital experience.
Maximized or mixed reality
We also mix virtual and augmented reality together. First, the user makes a scan of their real external environment by using a device (glasses). Then, they can visualize and interact with the virtual 3D elements that are superimposed onto reality. This new tool is a phygital experience that can be applied in a variety of creative ways, such as surgery simulations and the visualization of organ processes, among others.
Multi-device interactions
Connect mobile phones or devices with screens to do things like vote, play games, and do all sorts of other activities in real-time. These kinds of experiences unite the speaker with their audience because it turns them into active subjects interacting with new content and knowledge.
Holograms
Traditional hologram
A projection enriched with 3D elements. It can be used to improve scenery and background, for brand activation events, and other phygital experiences.
Holodisplay
Holograms projected in 3D with the help of a booth or box, from devices like mobile phones and tablets. Holodisplays work with larger formats, which makes them ideal to use in showrooms. Holodisplays take phygital experiences to another level and make them more powerful.
Holostreaming
Life-sized, floating images of people, either live or pre-recorded. Ideal for speakers who want to make a strong impact and connect with more people through phygital experiences.
Others
Mapping
We use this format to make projections onto physical models, whether they’re organic or have defined structures. This phygital experience allows people to interact with digital content in an unexpected and realistic manner, even allowing users to control what they see.
Interactive wall
We integrate buttons and mapping by using electronic, conductive ink, which allows users to touch the surface and control content animations, therefore achieving a phygital experience that involves direct audience interaction and creates unique memories.
Augmented reality
Augmented reality refers to situations that superimpose graphic content onto the real world. To achieve this, we use devices such as mobile phones and tables in order to add virtual elements into reality. Once users perceive these elements, it turns the situation into a phygital experience.
Maximized or mixed reality
We also mix virtual and augmented reality together. First, the user makes a scan of their real external environment by using a device (glasses). Then, they can visualize and interact with the virtual 3D elements that are superimposed onto reality. This new tool is a phygital experience that can be applied in a variety of creative ways, such as surgery simulations and the visualization of organ processes, among others.
Multi-device interactions
Connect mobile phones or devices with screens to do things like vote, play games, and do all sorts of other activities in real-time. These kinds of experiences unite the speaker with their audience because it turns them into active subjects interacting with new content and knowledge.
How we develop phygital experiences?
We design a tour of stations where users can interact with valuable content in a format that uses various technologies to present it in different and dynamic ways, achieving a high retention rate.
We rely on the S16 format for our phygital experiences based on
the CISCO Visual Networking Index Reference 2020 data:
0
%
of users exposed to audiovisual content that lasts for less than 16 minutes have a higher retention rate when compared with longer formats.
0
%
of users prefer audiovisual formats to having to read about products.
0
%
of the data we process is visual, which is why neuromarketing specialists affirm that these formats are more effective.
What’s the purpose
of our phygital experiences?
To present specialized content by using technology that creates phygital experiences, achieving a high retention rate with our audiences.
Results with our phygital experiences
+
0
K
People have interacted
with each other
+
0
Phygital experiences
created
0
%
Retention rate with our phygital experiences
Head office
Cali, Colombia
Address: Avenida 5N #37a 23
Phone number: +57+60+2+486 8633
e-mail: contacto@igloo-lab.com
Bogotá, Colombia
Address: Carrera 11B #99 – 25
Phone number: +57 318 352 9651
e-mail: contacto@igloo-lab.com
USA
Miami, Florida
Phone number: +1 (786) 461 8659
e-mail: sebas@igloolab.us
Atlanta, Georgia
Phone number: +1 (404) 698 7071
e-mail: zulu@igloolab.us