Create new forms of communication with our interactive phygital experiences, mixing the digital and physical worlds to make memorable moments for your medical audience.
The physical world is getting more connected with the digital one, which aims to fully connect the physical and digital world. This change has created phygital experiences; an innovative mix that achieves a bigger engagement and impact between the stakeholders and your brand.
Phygital experiences mix together elements from the physical and digital world (digital+physical) to create an immersion space for the public where information is shared through dynamic and unique content.
This tool reaches a significant impact and engagement rate among the audiences and brands. It also offers the possibility of applying an interactive system so the user can be a participant, either remotely or in the place where the activity is being done.
The purpose of these experiences is focused on successfully connecting content with technological tools, which causes a high retention rate and turns every message into a memorable one.
The future will be hybrid. It will be a physical and digital reality, but based on virtuality!
“The digital area is not only about making websites or emails. It’s about creative innovation and relational processes”.
PM Pharma 2021
“According to recent studies made in Europe, a 67% increase in hybrid strategies during the first quarter of 2022 is estimated”.
Reuters events reference 2021.
“It’s about creating experiences and know how to measure them to improve our impact”.
PM Pharma 2021
It is a phygital experience that includes a projection made up of 3D elements. It can be used to improve the scenario of an event or brand activation events, among other events where we can work with phygital experiences.
This are holograms projected in 3D, with the help of a booth, from mobile devices like cellphones or tablets. Holodisplays put up with bigger formats, which makes it perfect to use for showrooms. This tool takes phygital experiences to the next level improving its impact.
This are full-size floating images, either live or pre-recorded. Perfect for speakers that want to truly impact and reach more people with their presentations using phygital experiences.
This format is used for making projections over physical formats, whether they be organic or structured. This phygital experience makes the interaction between content and reality easier which makes the experience more significant by allowing the user to control the content shown.
We mix buttons and mapping trough electronic conductive ink which allows the user to touch the surface and be able to control the animated content leading to an unforgettable phygital experience that creates direct interaction with the audience.
Augmented Reality is the integration of graphic content over a view of the real world. To achieve this, devices like cellphones or tablets are used in order to add virtual information into the reality the user sees, which turns out to be a high interaction phygital experience.
We mix virtual and augmented reality together. The user does a whole scan of the exterior environment through some device, like glasses, to visualize and interact with 3D virtual elements that are superimposed on the reality. This innovative tool is a phygital experience that makes the use of creative tools easier, like surgery simulation, the visualization of procedures on organs, etc.
They are activities where cellphones or screen devices are connected to perform actions such as voting, games and all kind of real-time interactions. This type of phygital experiences allow the speaker to get closer to its audience to turn them into active participants that interact with new content.
When we refer to phygital experiences, we create a whole path of phases where users can interact with important content from different technological tools, shared in a different and dynamic way, which ensures a better engagement with our audience.
Our phygital experiences’ main objective is to present and connect specialized content through phygital based technology that cause high engagement with our audiences.
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It is really important for the pharmaceutical marketing to distinguish themselves from others, unlike the mass consumer industry, which consist of very specific and small audiences.
Is really important to remember that healthcare professionals, to whom we address our strategies, get similar information all the time, that's why we have to not only be innovative but also, we have to be a partner for them to contribute to their knowledge and also to spread this knowledge.
As of today, the use of totally immersive digital tools has a major impact than following the old schemes in which we simply stick to designing paper deliverables, of complex reading, and with little connection with our audiences. Also, traditional formats completely cut down the feedback channels, which provide us with important information on how the users have lived the experience, what opinions they have about the product or service and how it could be improved.
This is, precisely, what the phygital experiences do. They help us to step out of the box and catch the attention of the public through innovative activities that facilitates us, as a brand, to be positioned properly and be remembered by our public.
From a phygital experience we can create a whole space that involves the public and takes them to the final message without them noticing which were the stages of the information and let alone how they got the information.
At this point, the versatility or flexibility of this tool is brought to life, which can be applied to any type of event. We just have to take the risk of using new formats in our communication strategies.
These spaces can also be the perfect scenarios to mix together phygital experiences and artificial intelligence, which allows the use of gamification components that improve the experience.
Stepping out of traditional formats to offer the possibility to improve content and risk going from the analog world to the digital world, has turned into a challenge for multiple businesses who point at having a distinguishing factor in the market.
In fact, phygital (physical+digital) experiences are a global trend, which provide a different component to the interaction process with consumers, clients and users.
Because of this, technology advances will also continue to improve these type of experiences to keep up with the goal of achieving more closeness with the audiences by creating more effective strategies.
Properly establishing a strategy, by taking into account previous market studies, will benefit interaction for both parts and will turn feedback into a fundamental component.
Changing every action into a chance of increasing our loyalty brand is what we aim for, that’s why the support of an expert is essential. As pioneers on phygital experiences, we stand out among other brands of the market because we are able to create effective actions for effective strategies.
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