Phygital and hybrid experiences
Create new forms of communication with our interactive phygital experiences, mixing the digital and physical worlds to make memorable moments for your medical audience.
The physical world is getting more connected with the digital one, which aims to fully connect the physical and digital world. This change has created phygital experiences; an innovative mix that achieves a bigger engagement and impact between the stakeholders and your brand.
What does phygital mean?
Phygital experiences mix together elements from the physical and digital world (digital+physical) to create an immersion space for the public where information is shared through dynamic and unique content.
This tool reaches a significant impact and engagement rate among the audiences and brands. It also offers the possibility of applying an interactive system so the user can be a participant, either remotely or in the place where the activity is being done.
The purpose of these experiences is focused on successfully connecting content with technological tools, which causes a high retention rate and turns every message into a memorable one.
Why to apply phygital experiences in your business strategy?
The future will be hybrid. It will be a physical and digital reality, but based on virtuality!
“The digital area is not only about making websites or emails. It’s about creative innovation and relational processes”.
PM Pharma 2021
“According to recent studies made in Europe, a 67% increase in hybrid strategies during the first quarter of 2022 is estimated”.
Reuters events reference 2021.
“It’s about creating experiences and know how to measure them to improve our impact”.
PM Pharma 2021
Advantages of a phygital strategy
Reach a significant impact in your audience.
Create higher interaction rates with your brand.
Get your users to always remember your brand.
Count on different interactive tools to connect with your public.
Create creative and innovative formats which draw up new paradigms for continuing education.
Get the most out of phygital experiences to establish gamification dynamics
Get data and metrics focused on the objectives of your business strategy.
Our phygital experiences
Interactive wall
We mix buttons and mapping trough electronic conductive ink which allows the user to touch the surface and be able to control the animated content leading to an unforgettable phygital experience that creates direct interaction with the audience.
Traditional hologram
It is a phygital experience that includes a projection made up of 3D elements. It can be used to improve the scenario of an event or brand activation events, among other events where we can work with phygital experiences.
Holodisplay
This are holograms projected in 3D, with the help of a booth, from mobile devices like cellphones or tablets. Holodisplays put up with bigger formats, which makes it perfect to use for showrooms. This tool takes phygital experiences to the next level improving its impact.
Holostreaming
This are full-size floating images, either live or pre-recorded. Perfect for speakers that want to truly impact and reach more people with their presentations using phygital experiences.
Mapping
This format is used for making projections over physical formats, whether they be organic or structured. This phygital experience makes the interaction between content and reality easier which makes the experience more significant by allowing the user to control the content shown.
Augmented Reality
Augmented Reality is the integration of graphic content over a view of the real world. To achieve this, devices like cellphones or tablets are used in order to add virtual information into the reality the user sees, which turns out to be a high interaction phygital experience.
Mixed Reality
We mix virtual and augmented reality together. The user does a whole scan of the exterior environment through some device, like glasses, to visualize and interact with 3D virtual elements that are superimposed on the reality. This innovative tool is a phygital experience that makes the use of creative tools easier, like surgery simulation, the visualization of procedures on organs, etc.
Multi-device interactions
They are activities where cellphones or screen devices are connected to perform actions such as voting, games and all kind of real-time interactions. This type of phygital experiences allow the speaker to get closer to its audience to turn them into active participants that interact with new content.
How do we put into practice our phygital experiences?
When we refer to phygital experiences, we create a whole path of phases where users can interact with important content from different technological tools, shared in a different and dynamic way, which ensures a better engagement with our audience.
We trust on S16 format for our phygital experiences, which is based on data from the CISCO Visual Networking Index Reference 2020:
0
%
of users exposed to audiovisual content that lasts no more than 16 minutes have a better engagement compared to the ones exposed to content that lasts longer.
0
%
of users prefer an audiovisual format rather than having to read about a product.
0
%
of the processed data is visual data, that’s why neuromarketing specialists state that these formats are more effective.
What is the purpose of our phygital experiences?
Our phygital experiences’ main objective is to present and connect specialized content through phygital based technology that cause high engagement with our audiences.
This are some of the results of our phygital experiences
0
K
people have interacted with the outputs of our phygital experiences.
+
0
phygital experiences created.
0
%
of retention rate due to our phygital experiences.
Phygital in the pharmaceutical marketing
It is really important for the pharmaceutical marketing to distinguish themselves from others, unlike the mass consumer industry, which consist of very specific and small audiences.
Is really important to remember that healthcare professionals, to whom we address our strategies, get similar information all the time, that's why we have to not only be innovative but also, we have to be a partner for them to contribute to their knowledge and also to spread this knowledge.
As of today, the use of totally immersive digital tools has a major impact than following the old schemes in which we simply stick to designing paper deliverables, of complex reading, and with little connection with our audiences. Also, traditional formats completely cut down the feedback channels, which provide us with important information on how the users have lived the experience, what opinions they have about the product or service and how it could be improved.
This is, precisely, what the phygital experiences do. They help us to step out of the box and catch the attention of the public through innovative activities that facilitates us, as a brand, to be positioned properly and be remembered by our public.
In which events does a phygital strategy work best?
From a phygital experience we can create a whole space that involves the public and takes them to the final message without them noticing which were the stages of the information and let alone how they got the information.
At this point, the versatility or flexibility of this tool is brought to life, which can be applied to any type of event. We just have to take the risk of using new formats in our communication strategies.
These spaces can also be the perfect scenarios to mix together phygital experiences and artificial intelligence, which allows the use of gamification components that improve the experience.
Why phygital events will continue to be a trend?
Stepping out of traditional formats to offer the possibility to improve content and risk going from the analog world to the digital world, has turned into a challenge for multiple businesses who point at having a distinguishing factor in the market.
In fact, phygital (physical+digital) experiences are a global trend, which provide a different component to the interaction process with consumers, clients and users.
Because of this, technology advances will also continue to improve these type of experiences to keep up with the goal of achieving more closeness with the audiences by creating more effective strategies.
How to include phygital experiences into our business strategies?
Properly establishing a strategy, by taking into account previous market studies, will benefit interaction for both parts and will turn feedback into a fundamental component.
Changing every action into a chance of increasing our loyalty brand is what we aim for, that’s why the support of an expert is essential. As pioneers on phygital experiences, we stand out among other brands of the market because we are able to create effective actions for effective strategies.
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The Igloolab platform is a robust solution made up of innovative digital tools
that provide memorable experiences for your brand or products.
Elearning Platform
Train your users with a robust training platform.
Econgress Platform
Develop virtual, innovative, and interactive events for your users.
Commercial Platform
Create an innovative portfolio using multiple formats and digital tools.
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