Interactive Walls and
Digital Boards
Create experiences of greater impact for your medical events through interactive areas.
Technological advances have opened the door for communication strategies to go from using traditional channels to motivating users in the audience to interact with content in a more efficient way and acquire important data and messages.
With increasingly demanding audiences, it is necessary to combine different formats and create tools that can be applied to any subject. Interactive boards fuse the best of audiovisual techniques to capture the attention of any public open to live disruptive experiences.
What is behind this striking tool? From its planning, an interactive board is created to immediately capture people’s attention located in the same physical space. This is why:
Technological advances have opened the door for communication strategies to go from using traditional channels to motivating users in the audience to interact with content in a more efficient way and acquire important data and messages.
With increasingly demanding audiences, it is necessary to combine different formats and create tools that can be applied to any subject.
Interactive boards fuse the best of audiovisual techniques to capture the attention of any public open to live disruptive experiences.
What is behind this striking tool? From its planning, an interactive board is created to immediately capture people’s attention located in the same physical space. This is why:
Interactive boards for phygital experiences
The physical world is increasingly connected to the digital world, the use of new technologies have opened the way to create disruptive and more engaging formats. This is how the phygital experiences make it easier for us to reach publics open to acquiring knowledge in a different and more effective way.
We look to be increasingly creative in how to transmit our messages and take risks to generate truly memorable experiences parting from resources that get our audiences to action.
Interactive boards are how cause impact and provide a differential factor through
We provide a differential factor and cause impact through interactive boards, their ability to mix graphic techniques and effects to maximize their filed of action; 2D and 3D animation, motion graphics, holograms, mapping, and more.
Interactive boards for phygital experiences
The physical world is increasingly connected to the digital world, the use of new technologies have opened the way to create disruptive and more engaging formats. This is how the phygital experiences make it easier for us to reach publics open to acquiring knowledge in a different and more effective way.
We look to be increasingly creative in how to transmit our messages and take risks to generate truly
memorable experiences parting from resources that get our audiences to action.
Interactive boards are how cause impact and provide a differential factor through
We provide a differential factor and cause impact through interactive boards, their ability to mix graphic techniques and effects to maximize their filed of action; 2D and 3D animation, motion graphics, holograms, mapping, and more.
What objectives are we looking for with interactive walls?
Through an interactive wall we can explain what we want; from showing the evolution of a product or the changes in a service, as well as exposing in a timeline what we want, as long as the elements that we use in the projection are dynamic and easy to assimilate.
This tool has no other objective than to grab the attention of the audience and quickly engage them in a flow of information that arouses their interest from start to finish.
To achieve this, the most important requirement is the generation and implementation of short content that has a common thread between them and arouses the receiver’s curiosity, to motivate them to complete the experience.
¿Why integrate an interactive board to your pharmaceutical marketing strategy?
Health professionals receive similar information about molecules from different laboratories at the same time, but only those who deliver engaging content will ensure their brand to be remembered.
To have a successful first touchpoint with doctors is key, but how to achieve it? The answer lies in taking risks and looking for different channels with added values in terms of knowledge management and, of course, generating a real connection with health personnel.
Keep in mind that when talking about prescription products, a laboratory cannot sell products directly to a consumer; therefore, it is crucial to give a strong communication boost in order to close the purchase process.
It is vital the doctors have a clear knowledge about the products’ benefits, the differentiation, the indications and the scientific support that a molecule has, this way the doctors are aligned with the patient’s pathology, they will be able to prescribe the medicine we are interested in promoting and a pharmacy clerk can dispense it.
The most effective way to ensure the process’s development is by using unconventional tools such as interactive boards. These disruptive tools motivate interactions with the audience inviting them to be a part of the journey through knowledge and new ways of learning.
Let’s talk about interactive boards
At igloolab we transform scientific and structured subjects into dynamic, playful and entertaining content that is easy to understand, motivating you to continue learning.
Being pioneers in phygital experiences, in our creative lab, we trace and execute effective strategies for brands or therapeutic areas. Every one of our formats, content, tools and services are backed by research and care.
Our formats include interactive boards that integrate with other experiences in order to increase the engagement level. To ensure the effectiveness of our content, we include an EMC component – Continuing Medical Education – with a complete suite services offering: e-learning, clinical cases, virtual congresses, symposiums, organ atlases and other interesting options for sales representatives, other pharmaceutical industry players and scientific societies.
Discover how to implement the interactive board in your pharmaceutical marketing strategies.
Frequently asked questions
The development of an interactive board begins with designing the components to be projected, as well as the flow structure of the contents that make it up. The experience should be simple, short and fun.
In case it’s included in a marketing or communication strategy, is important to know that interactive boards are not designed to carry long texts, much less extensive content that ends up losing the user’s attention.
How does an interactive board work?
What kind of content can I project in an interactive board?
Can the interactive board be projected on any type of surface?
How does an interactive board work?
What kind of content can I project in an interactive board?
Can the interactive board be projected on any type of surface?
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The Igloolab platform is a robust solution made up of innovative digital tools
that provide memorable experiences for your brand or products.
Elearning Platform
Train your users with a robust training platform.
Econgress Platform
Develop virtual, innovative, and interactive events for your users.
Commercial Platform
Create an innovative portfolio using multiple formats and digital tools.
Head office
Cali, Colombia
Address: Avenue 5N #37a 23
Phone: +57 317 440 3910
e-mail: contacto@igloolab.co
Bogotá, Colombia
Address: Carrera 11B #99 – 25
Phone: +57 317 440 3910
e-mail: contacto@igloolab.co
USA
Miami, Florida
Phone: +1 786 461 8659
e-mail: sebas@igloolab.us
Atlanta, Georgia
Phone: +1 404 698 7071
e-mail: zulu@igloolab.us
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